TAG Heuer has opened at The Block Arcade, 280 Collins Street, Melbourne, bringing its Swiss avant garde watchmaking to one of the city’s most iconic heritage retail destinations.
The new TAG Heuer boutique is located in the former Singer shop within The Block Arcade, a celebrated Collins Street landmark known for its architecture, history and grand arcade setting. The space was most recently home to L’Occitane en Provence, which has now been replaced by TAG Heuer.
For those looking for the TAG Heuer store on Collins Street, the boutique has moved into The Block Arcade at 280 Collins Street, Melbourne VIC 3000.
Since 1860, TAG Heuer has fused Swiss watchmaking with the high stakes of sport, driven by mental strength, bold design and technical mastery. Now positioned within the historic surrounds of The Block Arcade, the Melbourne boutique brings a contemporary luxury watch experience into one of the city’s most distinctive retail spaces.